Decentralized Sponsorship Platform
Sponsy is disrupting the sponsorship industry. It is a one-stop online solution for sponsors and sponsees to conduct sponsorship deals. By tokenizing sponsorship assets and decentralizing decision-making, we do not only reduce costs, but also provide sponsees with a wider choice of sponsorship opportunities and make sponsorships available to every business.
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Sponsy Introduction Story
Watch this brief story to understand ins and outs of the sponsorship business and see how Sponsy tackles the issues faced by sponsors and sponsees all over the world.
The fastest growing marketing medium
Decreasing efficiency of measured media, shifting personal values and high consumer acceptance lead to sponsorship growth outpacing the growth of traditional marketing segments, including advertising.
Market size is growing
Sponsorship is the fastest growing marketing segment in terms of annual investment, with a market size of more than $60Bn as of today. It’s expected to exceed $90Bn by year 2019. Instead of traditional marketing channels, which bombard people with multiple intrusive marketing messages on a daily basis, sponsorship creates a quality dialogue between a brand and its potential customers.
SME want in
Small and mid-sized businesses are deprived of sponsorship opportunities.
Millions of children are in need of financial support
Sponsorships are not only limited to sports. Millions of young people all over the world are struggling every single day to make their ends meet. What might seem like a tiny sponsorship spending for a major corporation can make a huge difference to children in underdeveloped regions of the world.
Highly centralized industry
The sponsorship market is highly centralized as it operates through a few top-end brokers, such as CAA (Creative Artists Agency), Boras Corporation, Relativity Sports and Wasserman Media Group. Large brokers and agencies are often unwilling to work with small and medium-sized companies and prefer to cooperate with large and well-known brands and events.
The average fee charged by a sponsorship agency can reach as high as 35% of the funding amount. Such high fees are unaffordable for small and medium sized companies.
Slow processing of deals
The sponsorship industry is dealing with bureaucracy, slow decision-making processes, and non-transparent contracts. It can take as long as 12 months for a sponsorship deal to conclude.
Significant barriers to entry
Despite being the most widely recognized way of marketing, sponsorships tend to be available only to the AAA-sized companies and events, such as McDonalds, FIFA and NASCAR, rather than small and medium sized companies.
Lack of information
Sponsorship is a large industry, which despite of its wide popularity, has failed to undergo a digital transformation. Information regarding market prices and trends for sponsorship deals are not readily available - meaning that sponsors and sponsees often make deals based on incomplete information.
Traditional sponsorship instruments are beyond the reach of poor countries
Such basic instruments as bank accounts and credit cards tend to be inaccessible to people in need. There is a strong demand for advanced technological solution that is decentralized in its core, and that is able to function without access to financial institutions. Blockchain is one of the answers.
We enable sponsees to raise sponsorship funding by issuing custom SPONS-backed tokens and selling them to sponsors. All the transactions are conducted in a transparent way, and can be completed without a bank account. This proves to be crucial for people who lack access to financial services.
1Sponsor buys SPONS tokens and deposits them
2Sponsee is selected; sponsorship deal begins
3Sponsorship assets are purchased; experts are hired
4Sponsorship campaign is underway
5Funding is released from escrow to sponsee account
6Sponsorship deal is completed
01Internet Of Things (IoT)By incorporating IoT technology, Sponsy provides a multifunctional API to developers which they can use to connect smart devices. Data from these smart devices relating to each sponsorship asset, such as video surveillance, audio recordings, visitor counters, automatically flows to the Sponsy online interface and is made available for sponsors and other concerned parties to analyse. Having access to real-time data from sponsored properties will prove useful to sponsors when analyzing the performance of their investments.
02Artificial IntelligenceBy using AI technology we are better able to automate the collaboration process crucial to completing a sponsorship deal.IntelliNews©IntelliNews© allows for automatic collection of all data available on the Internet about any brand or company. This is useful when searching for a new partnership.SponsyMatch©Our artificial intelligence system allows us to instantly and effectively match sponsors with sponsees and also brands with events.
03Blockchain technologyStorage of relevant sponsorship information on the blockchain increases transparency and makes the process time-efficient and cost effective, thereby eliminating market inefficiency.Implementing blockchain ensures:
- Tokenization opportunities
- Safe transactions and disputes resolution
- Conclusion of legal contracts
- Storage of community reviews
As a part of our decentralized sponsorship solution, Sponsy has released a mobile app, which enables every user to access the Sponsy blockchain and carry out sponsorship-related tasks through an intuitive interface.
Watch our app in action
Apply to Sponsy
Any business can apply to join Sponsy. We use an unbiased proof-of-client-eligibility mechanism (which includes reviewing financials, public image and previous deals) to determine whether an applicant meets our entry criteria.
Sponsees issue custom tokens
Businesses interested in receiving sponsorship funding will use Sponsy to issue their own custom Signature Tokens. Signature Tokens will back their sponsorship assets. Sponsees are free to mint as many tokens as they see fit to sell to sponsors.
Sponsees list their Sponsorship Assets
Sponsees will list their Sponsorship Assets and assign a finite price denominated in Signature Tokens to each of them. Each Sponsorship Asset will have a detailed description, location, attention score and other properties associated with it.
Sponsors discover suitable assets
Sponsors are able to search for sponsorship assets, focusing on their own requirements (geographic limitations and audience size).
Matching brands with events
We use numerous methods to ensure a greater affinity between brands and events, including automatic filtering of inappropriate candidates, manual analysis done by our experts, as well as community voting.
Sponsors buy SPONS tokens from the market
Sponsors will need to buy SPONS tokens, and convert them into sponsees’ Signature Tokens in order to be able to purcahse any Sponsorship Asset.
Sponsors purchase sponsorship assets
Sponsors put their SPONS tokens into escrow. They will be released based on the progress of the sponsorship deal and requirements of sponsees.
Distributed network of experts starts working to finalize the deal
Skilled professionals can be discovered and hired right within Sponsy network. Moreover, our users will benefit from receiving experts’ services at a price up to 25% lower than the market average.
Sponsored event is in progress...
All the data related to an ongoing event automatically flocks to the Sponsy online interface, where sponsors and other concerned parties can analyze it.
Sponsy platform would not be complete without tokenization features. SPONS tokens are the backbone of each sponsorship asset and each Signature Token issued by sponsees.
Simplification of sponsorship procedures
By listing tokenized sponsorship assets on the Sponsy platform, sponsees can automatically offer them to thousands of potential sponsors. Moreover, there is no need to keep track of which sponsorship assets have already been booked by sponsors, and which have not.
Sourcing sponsorship capital from own customers
Sponsees are free to source sponsorship financing from their own clients, while offering certain rights, discounts and benefits in return. For example, a sponsee can sell its Signature Tokens to customers, granting them a 1-year free of charge access to a property or event.
Secondary market of sponsorship assets
Tokenising sponsorship assets will give rise to various sponsorship derivatives and secondary sponsorship products. Assets can be placed in tranches structured by a wide range of factors such as physical or virtual sponsorship assets, geographical location, sponsees genres and business type and sponsees’ audience size.
A chance to work with hundreds of sponsors simultaneously
Tokenizing sponsorship assets allows sponsees to sell their sponsorship assets to a number of sponsors at the same time. Any sponsor not interested in covering the whole funding need of a sponsee can consider buying a few sponsorship assets that best suit their target audience’s requirements.
Hear from experts
Eimear CroninMarketing manager at Procter & Gamble
Erik HuizingaOwner of Vanstijl
Birgit VeneStrategy manager at 42Workspace
Can OergenInvesting specialist
MEET THE TEAM
Ivan KomarChief Executive OfficerIvan Komar is a successful entrepreneur with a passion for technology. Ivan has experience with developing and selling multiple mobile applications, including a casual game and an anonymous social network Amody.
Ivan is overseeing the platform's development.
Dan VailChief Technology OfficerDan Vail is a highly experienced software expert, who have occupied leading positions in big corporations like Experian, Credit Suisse Bank, Acxiom and others. He has an ability to optimize every aspect of database performance, including hardware implementation, schema design, index optimization, physical hardware placement of SQL objects.
D.C. NoyeHead of Software DevelopmentD.C. Noye is an experienced VP of Software Engineering with a track record of building successful teams and delivering projects utilizing both agile and scrum methodologies. He is a strong engineering professional skilled in Machine Learning, Python, PostgreSQL, and Web Applications.
Chris BouchardBusiness Development OfficerChris Bouchard is a creative coach and a sponsorship expert who helps artists and non-profits position themselves for success and realize their full potential. Chris is responsible for organizing Sponsy’s operational activity and long-term plans.
Richard RosenthalSenior Frontend DeveloperRichard’s focus is on the experiential and practical applications of technology. He brings a strong understanding of psychology and human perception to his projects, backed by over a decade of experience developing in over a dozen languages across every discipline from websites to videogames to computer vision. The breadth of Richard’s experiences allows him to approach problems with an open mind and an adaptable attitude.
Philippe LabrieMarketing ManagerPhil is an entrepreneur with a penchant for technology, culture, and philosophy and brings 12 years of digital marketing and business development experience to the Sponsy project. His career started in real estate and construction within the family business. But marketing and e-commerce beings his callings he joined Yannickweb.net to learn and later on co-founded the property portals ProprioFacile and DomieNova along with MuleChain, a logistics decentralised application.
Alexandre YokoyamaBusiness leader with solid experience in emerging markets (Latin America and Southeast Asia). Farmer by nature, hunter by dedication. Coach and mentor, people manager with leadership by example style. Strong ability to open new markets educating influencers and business partners, engage with C-level, generate leads and localize sales pitch driven by compelling reasons. Ability to match solution capabilities with customer priority needs.
Key executive to help Google launch sales organization and penetrate the Brazilian market. More recently bringing best practices to Google Singapore helping new businesses sales team to increase productivity in terms of revenue per head in Southeast Asia. Currently building and leading a team of video geeks and engineers to re-invent on-line video industry, helping publishers and bridging audiences and brands.
Areas of expertise: go-to-market strategy, business development, sales methodologies, mentoring, coaching, online media, technology sales.
Another step of Sponsy's roadshow was in Hong Kong! Hundreds of people had a chance to communicate with the Sponsy team, including Ivan Komar and D.C. Noye.
Sponsy took part in the international blockchain conference held in Singapore and met with institutional investors.
Sponsy completed a successful roadshow segment in São Paulo, Brazil, where we spoke about our decentralised Sponsy Platform and how it will positively disrupt the sponsorship industry.