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If you build it, they will sponsor it

Sponsy is a platform that makes use of today’s revolutionary technology, including blockchain, to disrupt the way brands and events do sponsorships. Thanks to decentralization of decision-making and automation of operational processes, we not only reduce costs, but also make sponsorships available to every business.

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Min contribution : USD 50k

Regular sale price: 1 SPONS = $0.122

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Min contribution : USD 50k

Regular sale price: 1 SPONS = $0.122

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Sponsy Intro
Sponsy App
Interview - Procter & Gamble
Interview - 42Workspace

Sponsy Introduction Story

Watch this brief story to understand ins and outs of the sponsorship business and see how Sponsy tackles the issues faced by sponsors and sponsees all over the world.

Sponsorship just got easier with Sponsy App

See how our iOS mobile app works

Interview with Eimear Cronin from Procter & Gamble

Eimear Cronin - a marketing manager at Procter & Gamble - elaborates on the way Sponsy operates and explains why Sponsy is poised to transform the sponsorships market.

Interview with Birgit Vene from 42Workspace

Birgit Vene - a strategy manager at 42Workspace in Rotterdam - discusses the key problems of today's sponsorships market and shares her opinion about solutions that Sponsy provides.

Market Overview

The average fee

The average fee charged by a sponsorship agency nowadays can reach an astonishing 35% of the funding amount.

Market size is growing

Sponsorship is the fastest growing marketing segment in terms of annual investment, with a market size of more than $60Bn as of today. It’s expected to exceed $90Bn by year 2019. Sponsorship is a great way for companies to generate revenue and acquire new customers. Instead of traditional marketing channels, which bombard people with multiple intrusive marketing messages on a daily basis, sponsorship creates a quality dialogue between a brand and its potential customers.

High demand

The sponsorships industry is one of the most ancient ways of marketing. However, this fact does not prevent it from enjoying huge popularity today and attracting billions of sponsors’ dollars.

  • $53,1bn
  • $55,3bn
  • $57,5bn
  • $60,1bn
  • $62,8bn

Sponsorships take various shapes

Sponsorships are not only limited to sports. Sponsorships include musical festivals, fairs, non-for-profit events, presentations, exhibitions, tradeshows and many more exciting things.

What’s wrong with sponsorships?

Despite the fact that sponsorship is the most widely recognized way of marketing, today’s market is heavily biased towards AAA-sized companies and events, such as McDonalds, FIFA and NASCAR. The industry is dealing with enormous bureaucracy, insane fees, slow decision making, and non-transparent contracts.

More importantly, small and medium-sized businesses, willing to enter into a sponsorship deal, are deprived of modern tools and techniques. They are forced to make their own way through endless hurdles and eventually agree on disadvantageous terms.

Boras Corporation
Wasserman Media Group
Relativity Sports
CAA (Creative Artists Agency)

Highly centralized industry

The sphere of sponsorships today is a highly centralized industry. The market is monopolized and hopelessly concentrated in the hands of several widely known top-end brokers, such as CAA (Creative Artists Agency), Boras Corporation, Relativity Sports and Wasserman Media Group. This poses a threat to the integrity of the market and leads to a number of problems, among which are difficulties for small companies that are wishing to enter into sponsorship deals to collaborate with agencies, because of their inability to provide sufficient financial return. Moreover, crazy fees charged by brokers makes it difficult for sponsors with small budgets to carry out a sponsorship deal.

  • Imagine...

    that you are a musical fair organizer. You need money to finance a whole variety of things, such as catering, equipment rental, employees' salary, etc. These are the problems you are going to face as soon as you start.

  • Terrible bureocracy

    Even today, in the 21st century, unless you are a Formula-1 sized event, the only way to find a sponsor is a manual search for the right people. You will have to contact an awful lot of companies, trying to find managers who make financial decisions and convince them to sponsor you.
    They will most likely refuse to cooperate.

  • Sponsorship agencies wouldn’t like to work with you

    Big agencies prefer to work with large and well-known companies. They do not consider smaller venues like yours. You will have to work alone, which is certainly not as productive as working with professionals.

  • Choosing a sponsor that would be a match for you

    With so many different brands around us today, it's easy to make a mistake when choosing the right partner. The purpose of sponsorship is to achieve greater recognition of the sponsor's brand. If your audience is not interested in the brand being advertised, the sponsor will not get the expected return on investment, and you will be asked to give the money back.

  • Sponsors also face big problems

    The conclusion of deals only appears to be easy. There is a huge amount of pitfalls one must be aware of before getting into the sponsorships market. Your partner will definitely take advantage of your ignorance to subject you to unfavorable terms. Even such large companies as MasterCard, FIFA, Nestle and Olympus, which manage entire departments of lawyers, had to deal with multimillion-dollar litigations.

We want to make sponsorship available to everyone

Now it does not matter if you have a huge budget. We don’t care about your turnover. You can be a well-advertised company or a small family-held business. We provide our users with a solution that they can rely on to negotiate deals and discover new sponsorship opportunities. Simply join our network and start looking for partners. Thanks to the maximum automation of sponsorship-related processes, we charge much smaller fees, compared to the market average, while giving customers what they have been demanding for so long - better quality.

our commission
average commission

Convenient online interface where the work happens

Tedious manual searches for investments are gone. All sponsorship related tasks could be solved on our platform. We provide our clients with all the necessary functions to get things done quickly and efficiently, such as tools required for communication, ability to track the work progress, and instantly see the results of ongoing sponsorship campaigns.

Decentralizing decision-making

We are going to transfer decision-making on future sponsorships to those people who will ultimately witness the results of sponsorship campaigns – the end consumers. This, as we believe, is our biggest advantage, as a decentralized agency, over a typically centralized one. Involving people, not connected with the sponsorship industry to vote on the appropriateness of a potential transaction, allows departure from traditional decision-making and factors used by boring marketers, and starts generating really exciting ideas.

Sponsy technology

  • 01
    Internet Of Things (IoT)
    We actively employ the Internet of Things by providing a multifunctional API for developers to connect from any smart device. Data from connected devices, such as video surveillance cameras, microphones, automatic visitor counters, flocks to the control panel and will be available for examination by sponsors after making a couple of clicks. This is especially useful when sponsors want to track performance of a sponsored event.
  • 02
    Work with experts
    Safe transactions and disputes resolution
    Thanks to storing all the interactions of Sponsy members in the immutable ledger, it becomes very easy to track the sequence of actions and find the guilty party.
    Conclusion of legal contracts
    Decision-making on future sponsorship deals
    Our tokenholders vote on whether to bring another sponsorship deal to life.
    Storage of reviews
  • 03
    Artificial Intelligence
    We are developing several AI technologies, which make sponsorships collaboration even more automated.
    Allows for the automatic collection of all the data in the Internet that concerns a certain brand or company. This is especially useful when looking for a new partnership. IntelliNews relies broadly on Google News and Google Alert.
    A technology that allows us to find companies that are extremely likely to be successful in cooperation.
How Sponsy works
These events are willing to get sponsored.
  • Non-for-profit
  • Trade show
  • Music Fair
  • Art gallery
  • Apply to Sponsy

    We will support 99% of countries worldwide. No more tiring long trips even when dealing with distant partners.

    Approximately 5 minutes

  • Provide required information

    Unlike centralized sponsorship agencies, we do not discriminate companies willing to participate in sponsorship activities. However, there is a mechanism called proof-of-client-eligibility, which is used to examine each company willing to join our network on financial, public and other kind of issues.

  • Information Analysis

    Collected information must be analyzed for the presence of questionable details and misleading information.


    Facts and figures instantly shed light on the real state of the business.

    Public Image

    Particular attention is paid to the intensity of brand’s or event’s coverage in press.

    Previous Deals

    It helps to prevent conflicts of interest and, as a consequence, litigations.


Matching brands with events

Extensive research must be carried out to conclude a sponsorship deal that would be equally beneficial for both sponsoring and sponsored party. We rely on several techniques to achieve great affinity between brands and events, including automatic filtering of inappropriate candidates, manual analysis done by our experts, and voting exercised by our token holders.

The patented artificial intelligence system, that is currently being developed by us, allows us to instantly drop up to 85% of brands and events that are very likely not to be able to collaborate productively if a sponsorship was to be negotiated.
Sponsorship experts make their educated decision
Dozens of independent experts, highly proficient in concluding sponsorship deals, will carefully examine potential contracts and express their educated opinion.
Token holders vote on appropriateness of a deal
One of our biggest advantages lies in the ability of thousands of independent consumers - our tokenholders - to express opinions on the upcoming sponsorship deal. These people might not be experienced in sponsorships, but they represent the target audience, whose positive impression is so desperately desired by brands and events. The analysis of these end-consumers’ votes allows us to look at the sponsorship transaction through the eyes of the end-consumer and make the correct decision.

Distributed network of experts start working

Once the decision is made, it’s time for our decentralized network of experts to start their sponsorship-related work. Highly skilled professionals can be discovered and hired right within Sponsy network. Moreover, our users will benefit from receiving experts’ services at a price up to 25% lower than the market average.

Discount of up to 25%.

  • Catering
  • PR experts
  • Creative
  • Lawyers
Typical workflow
  • 1
    A Sponsy’s member publishes a piece of work.
  • 2
    An expert tackles the task.
  • 3
    Work is done.
  • 4
    According to the proof-of-work-quality algorithm, other independent experts now must assess the finished work.
  • 5
    Work is approved.
  • 6
    Client leaves a review about the expert who was in charge of doing his task. The review is securely and immutably stored in a blockchain and will help other Sponsy clients choose an expert.

Sponsored event is in progress...

All the data related to an ongoing event automatically flocks to the Sponsy online interface, where sponsors and other concerned parties can analyze it.

  • Internet
    of things
  • Cameras
  • Audio
  • Other smart
  • Sponsy platform
  • Sponsors
Sponsorship on-the-go

As a part of our decentralized sponsorship solution, Sponsy releases a mobile app, which enables every Sponsy member – sponsors, sponsees and experts – to access the Sponsy blockchain and perform sponsorship-related tasks easily through an intuitive interface. Users are able to discover new partners, communicate with them, and spend SPONS tokens.

Media about us
Confirmed interest
Some of the top-notch international brands experessed the wish to cooperate with Sponsy in the future.

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